Branding & Identity
When Paulie’s Poboys came to us, they needed 2 months to refresh their entire company identity from their former franchise partners. We were faced with the challenge of producing a new identity, while still maintaining traits of their old brand that their current customer base could recognize. Paulie's rebranding is a perfect example of how you can breathe new life into a brand while incorporating original
concepts. We introduced new logo illustrations, fonts, and color palette while retaining the logo's historical elements. Our team of designers and strategists we’re responsible for the logo, brand
guideline, labels, posters, flyers, print and digital menu, slogan and setting the voice and tone of how the brand is to be communicated through internet interactions, print, and social media audience engagement.