PAULIE’S POBOYS CASE STUDY

 

 

Paulie’s Poboys needed a complete rebrand, a new website, and help executing a campaign that would illustrate their history in the community, while introducing their new identity.

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Branding & Identity

When Paulie’s Poboys came to us, they needed 2 months to refresh their entire company identity from their former franchise partners. We were faced with the challenge of producing a new identity, while still maintaining traits of their old brand that their current customer base could recognize. Paulie's rebranding is a perfect example of how you can breathe new life into a brand while incorporating original concepts. We introduced new logo illustrations, fonts, and color palette while retaining the logo's historical elements. Our team of designers and strategists we’re responsible for the logo, brand

guideline, labels, posters, flyers, print and digital menu, slogan and setting the voice and tone of how the brand is to be communicated through internet interactions, print, and social media audience engagement.

 
 
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Website Development

Paulie’s refreshed logo and new website reflect their brand identity, encompassing both the past and the future.

Paulie’s website showcases their unique space, products, and story. Using photography we took at their restaurant and store, we created a web space that felt like being at Paulie’s itself. In addition to it’s awesome aesthics, the Paulie’s Poboys website also serves as a robust marketing machine. During the peak of our Search Engine Optimization campaign, we were able to maintain Paulie’s Google search ranking in the top 1-4 positions of each keyword for their area.

 
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Marketing Strategy

Our work began with brand strategy, honing in on what made Paulie’s unique in the poboy sandwich industry. Paulie’s had previously been “The Original Antone’s Poboys,” but came to us because they needed to either change their name or change their recipe’s to match that of the local franchise. They chose to change their name and we immediately got to work. Once the brand was established and the website was approved, we began implementing our marketing strategy for their re-introduction as Paulie’s Poboys. This campaign process included 3 months of meticulous SEO campaigns, social media campaign development and management, collaborations with local influential businesses, event curation with hand picked influencers and food bloggers, and press coverage from ABC 13 News, and the Houston Chronicle.

THE FACTS:

• An average Google Search Ranking of 1.75 was achieved

from 08/01/2018 - 10/30/2018

• 9,785 Total Website views from 08/01/2018 - 10/30/2018

• 10 foodie social media influencers/bloggers at curated event

equating to 20 million+ impressions from 08/28/2018 - 08/29/2018

• 39% revenue increase.

• Press coverage from ABC 13, Houston Chronicle, KHOU 11, and Houston Press.